Many Webmasters have observed an anomaly in Google's results that might be an indicator of Google's new penalty. We will try to figure out here that which websites may have been penalized by this and what might be the various factors being taken into consideration by Google's algo.
Issue under consideration?Its been reported by many webmasters that their websites tumbled down from top positions on Google upto position 50 and below.
The problem here is that the usual metrics show that the websites are okay. For eg, a websites which was 2 yrs old, with the same no of inbound links and same Google PageRank got penalised, In the same way a website older than 10 years also suffered.
Reasons fo Penalty?
Several theories come up as we dive into the deep:
1. Spam techniques on alias websites
This theory states that the websites could have suffered the penaly because the webmaster was involved with some spammy methods on another of his domains.
Even if your websites are not linked, Google can still make out the owner of both websites. There are several ways to find this out, WHOIS information and Google accounts are also already there.
2. Linking with spammy sites
You might not be aware that you have linked to spammy site ! But yes this can happen. The widgets, counters and other third party plug-ins might contain links to other sites. Once these third party codes get into your website, your website also gets linked to the spammy websites.
The server might have also been hacked and there could be a link that you don't want on your website. Be focussed & aware.
3. Paid links from .edu domains
The use of paid links from .edu domains may also be an important theory to be discussed here. These links can appear on many hacked .edu servers that host websites on which these links can appear.
Getting paid links from other sites might also be the originator of the problem. ALARM—Your competitors might harm your site by purchasing paid links for your site from such .edu pages resulting in drop in your websites rankings.
Alarms should be raised?
It's likely that Google is working on its paid link filters & that paid links from domains such as .edu and other sites are the culpurits.
Keep away from paid links. They aren't liked by Google, and chances are that your website will get problems if you use them. Its better to be focussed on high quality organic links.
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