Google For Advertisers- SEO FIRM DELHI

Google has announced the launch of Google for Advertisers. Google for Advertisers is a place where all the information about the broad range of Google’s marketing solutions can be found. Also, the combination of tools can be explore and discover that best meet the advertiser’s own objectives.

Followings are the ways to get more from the website:

1. Know about more media platforms. It gives straightforward descriptions of all the Google's platforms (like search, TV, the Content Network or mobile) and the various supporting tools. Anyone can learn about “how to reach the audience in relevant and useful ways across devices, locations and languages.

2. Marketing Strategies for different business domains: Here Google demonstrating the solutions in the context of “how they can be applied across all the stages of Creating an effective advertisers campaign”. This will help the advertisers to drive better ROI through their online marketing campaigns.

3. Marketing Examples. Marketing Examples on “How Google created wealth for businesses through Online Marketing Programs”.

4. Building of personal 'toolkit.' Advertisers can browse the site and find Google tools according to their interests; Tools can be added them to their online toolkit.

PPC Services Delhi, India: Generate Quality Traffic & Leads

With the growth of the Internet, each & every advertiser is looking forward to make use of online advertising to reach the targeted customer. There are many forms of Online Marketing, amongst which PPC is the best option for the advertisers. Good traffic can be earned for their products & services by reaching the targeted audience in an hassle free manner. There are several Online Marketing Companies providing PPC services in Delhi NCR region, India to make the web sites of their client rank on top of the search engines.

Pay-Per-Click services can be located on the right hand side of the search web pages, listed under the featured or sponsored listings. To hire an online PPC service for PPC management is beneficial for an advertiser because these companies implement all the optimization techniques of PPC advertisement to bring a PPC ad on the top of a search engine. Payment needs to be made only when someone clicks on their PPC ad networks.

Major Search engines like Google, Yahoo, and MSN are providing the best platform to online marketing companies to place their PPC ads. Advertisers looking for an online marketierto provide PPC management must go for Indian PPC services, they are effective, targeted and building more leads.

PPC is mainly placement of an ad on the sponsored section of the search engine for a specific set of keywords. Once the SEO manages to attract users to click on the keyword targeted ads, it leads to the success of PPC.

If you want to know more about Pay-Per-Click services in India, contact at ondemand.seo@gmail.com.

Enhanced Search Query Performance Report - SEO FIRM DELHI

Google search query report is now been made more comprehensive and detailed to analyze the campaign’s performance more effectively.

To analyze the search queries that trigger ads on Google, Search Query Performance Report is the best way.

Untill yesterday, the Search Query Performance report showed the traffic to be grouped under a line item called "other unique queries." This line encompassed queries with very low volume, where the ads are triggered only once or twice. However, some advertisers found that a significant portion of their spend was grouped under this heading, which made it difficult to manage keyword variations.

As stated by Google:

“From today, the SQR will show all queries that resulted in a click, where the referrer URL was not specifically blocked by the user. In other words, this includes all queries that are logged in the server logs or in a tool like Google Analytics. In requiring that the referrer URL be present, we are upholding our commitment to user privacy.”

This update will result in longer lists of queries in the Search Query Performance reports, however most of that will have very low traffic. This data can be analyzed and decisions on keyword variations can be taken accordingly.

Google also made an announcement that:
”This update makes us excited and we believe that it will help make the Search Query Performance report even more useful. To learn more about running Search Query Performance reports, you can visit our AdWords help center.”

# Data Source: .google.com/support/bin/answer.py?hl=en&answer=68034

SEO Basic Facts 1: SEO FIRM DELHI

Search Engine Marketing or Search Marketing is a form of Online Marketing which comprises of only 2 categories viz,-

• Organic Listings
• Paid or Sponsored Listings

Other forms of marketing such as Viral , Affiliate, Email, Pro Blogging etc come under Online Marketing.

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Search Engines are software tools that search through the database to give relevant results to the query being made according to their algorithms. SE have three parts:-
• Algorithm: Algos take into consideration various factors in determining the results.
• Crawler: It crawls through the database to list the urls of the website and takes the snapshot of the url.
• Indexer: It indexes the url into appropriate categories.

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1. In INDIA, Google has its data center in Mumbai under VSNL, INDIA supervision. At present, Google Data centers sum up to approx 40 (C-Blocks).
2. Total Yahoo Data Centers: 16 Active
3. The only Search engine which had its own database but did not showed results to users, but provided its results to Yahoo was INKTOMI. Now Yahoo overtook Inktomi.
4. CUIL (pronounced as Cool) has the biggest database, over a trillion.
5. WolfRamAlpha - New SE in market. Still in Testing phase, but has good potential.

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Static URLs Vs Dynamic URLs- SEO FIRM DELHI

One can understand that updating the pages with static URLs can be time consuming, especially if the amount of information grows quickly, since every single page has to be hard-coded. This is why the designers suggest making the URLs dynamic.

Also, I agree to the fact that search engines can crawl the dynamic URLs as good as they can crawl static ones. However, there are still various advantages with static URLs as mentioned below:

• Higher click-through rates in the SERPs, as users can easily read the static urls and draw the conclusion.
• Higher keyword prominence and relevancy.
• Easier to copy, paste and share on or offline.
• Easy to remember and thus, usable in branding and offline media.
• Creates an accurate expectation from users of what they're about to see on the page.
• Can be made to contain good anchor text to help the page rank higher when linked-to directly in URL format
• All 3 of the major search engines (and plenty of minor engines) generally handle static URLs more easily than dynamic ones, particularly if there are multiple parameters.

In-addition, there are certain disadvantages with dynamic URLs that I would also like to share with you:

• Lower click-through rate in the search results, on forums/blogs where they're pasted.
• A greater chance of cutting off the end of the URL, resulting in a 404 or other error when copying/pasting.
• Lower keyword relevance and keyword prominence.
• Challenging (if not impossible) to manually remember
• Does not typically create an accurate expectation of what the user will see prior to reaching the page

Moreover, if we change all the static URLs into the dynamic ones then 301-redirect has to be in place for all the changed URLs. There is a chance of missing 301-redirect on some of the changed URLs, which may result in the loss of value that has been created so far.