Wednesday, May 13, 2009

Static URLs Vs Dynamic URLs- SEO FIRM DELHI

One can understand that updating the pages with static URLs can be time consuming, especially if the amount of information grows quickly, since every single page has to be hard-coded. This is why the designers suggest making the URLs dynamic.

Also, I agree to the fact that search engines can crawl the dynamic URLs as good as they can crawl static ones. However, there are still various advantages with static URLs as mentioned below:

  • Higher click-through rates in the SERPs, as users can easily read the static urls and draw the conclusion.
  • Higher keyword prominence and relevancy.
  • Easier to copy, paste and share on or offline.
  • Easy to remember and thus, usable in branding and offline media.
  • Creates an accurate expectation from users of what they're about to see on the page.
  • Can be made to contain good anchor text to help the page rank higher when linked-to directly in URL format
  • All 3 of the major search engines (and plenty of minor engines) generally handle static URLs more easily than dynamic ones, particularly if there are multiple parameters.

In-addition, there are certain disadvantages with dynamic URLs that I would also like to share with you:

  • Lower click-through rate in the search results, on forums/blogs where they're pasted.
  • A greater chance of cutting off the end of the URL, resulting in a 404 or other error when copying/pasting.
  • Lower keyword relevance and keyword prominence.
  • Challenging (if not impossible) to manually remember
  • Does not typically create an accurate expectation of what the user will see prior to reaching the page

Moreover, if we change all the static URLs into the dynamic ones then 301-redirect has to be in place for all the changed URLs. There is a chance of missing 301-redirect on some of the changed URLs, which may result in the loss of value that has been created so far.

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