SEO Basic Facts 1: SEO FIRM DELHI

Search Engine Marketing or Search Marketing is a form of Online Marketing which comprises of only 2 categories viz,-

• Organic Listings
• Paid or Sponsored Listings

Other forms of marketing such as Viral , Affiliate, Email, Pro Blogging etc come under Online Marketing.

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Search Engines are software tools that search through the database to give relevant results to the query being made according to their algorithms. SE have three parts:-
• Algorithm: Algos take into consideration various factors in determining the results.
• Crawler: It crawls through the database to list the urls of the website and takes the snapshot of the url.
• Indexer: It indexes the url into appropriate categories.

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1. In INDIA, Google has its data center in Mumbai under VSNL, INDIA supervision. At present, Google Data centers sum up to approx 40 (C-Blocks).
2. Total Yahoo Data Centers: 16 Active
3. The only Search engine which had its own database but did not showed results to users, but provided its results to Yahoo was INKTOMI. Now Yahoo overtook Inktomi.
4. CUIL (pronounced as Cool) has the biggest database, over a trillion.
5. WolfRamAlpha - New SE in market. Still in Testing phase, but has good potential.

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