Enhanced Search Query Performance Report - SEO FIRM DELHI

Google search query report is now been made more comprehensive and detailed to analyze the campaign’s performance more effectively.

To analyze the search queries that trigger ads on Google, Search Query Performance Report is the best way.

Untill yesterday, the Search Query Performance report showed the traffic to be grouped under a line item called "other unique queries." This line encompassed queries with very low volume, where the ads are triggered only once or twice. However, some advertisers found that a significant portion of their spend was grouped under this heading, which made it difficult to manage keyword variations.

As stated by Google:

“From today, the SQR will show all queries that resulted in a click, where the referrer URL was not specifically blocked by the user. In other words, this includes all queries that are logged in the server logs or in a tool like Google Analytics. In requiring that the referrer URL be present, we are upholding our commitment to user privacy.”

This update will result in longer lists of queries in the Search Query Performance reports, however most of that will have very low traffic. This data can be analyzed and decisions on keyword variations can be taken accordingly.

Google also made an announcement that:
”This update makes us excited and we believe that it will help make the Search Query Performance report even more useful. To learn more about running Search Query Performance reports, you can visit our AdWords help center.”

# Data Source: .google.com/support/bin/answer.py?hl=en&answer=68034