PPC platform of MSN - SEO FIRM DELHI

We got to learn that Google has not been the pioneer of all the features available to advertisers for running PPC. Below are the points that were covered:

1. When users sign up for MSN, they fill out their age, gender, income, education, and location. This allows MSN to create a tool where advertisers can target specific groups. For example, if your product’s target audience is women 25 to 35 years of age in Chicago, then you can advertise only to them. You can even bid differently for the

various demographic criteria (for example, different bids for men and women, or different bids for the different age groups). (In response, Google added demographic targeting to Site Targeting (CPM) ads.)

2. MSN gives you access to this data so you can research the market for keywords. You can enter a keyword and see who searches for it. This lets you test your keywords before you buy advertising. You can then apply this information to your other PPC campaigns, such as Google and Overture. You can also enter a website URL and it will give you a list of keywords and traffic for those words & you can also upload lists of keywords.

3. You can select the gender and age groups: 18-25, 25-35, 35-50, 50-65, and 65+. For each group, you can set the bids.

4. You can also see the geographical location of those searches.

5. Microsoft’s PPC introduced day parting as a standard tool. This allowed users to set the time for ads, such as only during business hours. Google followed MSN here also.

6. MSN adCenter uses Vickrey bidding, similar to Google AdWords. This means you’ll pay only 1¢ more than your competitor’s bid.

7. The adCenter account lets you add additional projects within it, each with their own credit card. You can set up accounts for each department within your company, or if you’re an ad agency, you can set up accounts for clients, each with their own credit card.