Google Adwords In News Search- SEO FIRM DELHI

Google has announced that it will start displaying Adwords ads in the Google News search . They are initially starting to display the ads for the US visitors, which is likely to be extended to other geographic locations as well soon. It is rather surprising to see that Google which has been highly innovative in coming up with new ways of expanding the
online space to display its ads did not utilize one of the most obvious spaces within its own network. However, those who are in the US can start getting ads in the news search too. However, the relevance and the effectiveness of the ads in the news search should be determined by the users. As of now, Google will be delivering text ads like in the regular search pages.
Because of the diversity of the news results and the nature of the content that is listed, we need to wait to see the performance of the Adwords ads in the news search pages. When people come to search in the news search
page, they are not looking for a service or a product 90% of the times. They are more likely to be looking for some useful information and by placing the ads in such pages, the ad budget of the advertisers can get depleted by clicks that do not produce any conversions. As we all know that traffic for traffic reasons is no good to any website. So only when the conversion level increases, it will be useful for the website.
We can easily understand the hesitation of Google in implementing their
Adwords ads in the news results pages. We need to wait to see whether any webmaster is protesting against this decision of Google. Even Google is not spared by the current economic trends. Google has to strive hard to keep itself profitable. It has to make the best use of all its online properties and unutilized spaces to maximize its profit.
>From what has been observed so far, the ads in the news search pages are not highly effective in terms of their relevance to the news items that are listed.
Google is experimenting on the ads and various formats for the ads to see what will work best for the news search page.
In Google’s own words, from Josh Cohen, Business Product Manager, “In recent months we’ve been experimenting with a variety of different formats, like overlay ads on embedded videos from partners like the AP. We’ve always said that we’d unveil these changes when we could offer a
good experience for our users, publishers and advertisers alike, and we’ll continue to look at ways to deliver ads that are relevant for users and good for publishers, too.”
If Google continues to operate with best interests of its advertisers in mind, it will certainly need to find effective ways of displaying its ads in the news search pages to ensure that the advertisers’ ad budget is not depleted.