Hello
Have you ever wondered why Google is worth hundreds of billions of dollars? Or why a single click from Google can go for as high as $50? The reason is the precise targeting offered by search engine marketing.
Most ads try to club you over the head and beat you into submission. Search engine marketing is a completely different form of advertising because rather than trying to tell you what to do, the searcher requests to see the ads and views them as relevant to their wants, needs, and goals. Advertisers bid to show up where they are relevant. If they bid for irrelevant keywords they lose money on every click.
Would you rather hunt for customers, or make yourself available to customers hunting for you?
You can view how much Google's estimate of keyword value using this tool
https://adwords.google.com/select/TrafficEstimatorSandbox
For example, here is the estimated value for credit cards
https://adwords.google.com/select/TrafficEstimatorSandbox?save=save&keywords=credit%20cards¤cy=USD&language=en
Enter some of your keywords here and see what Google thinks they are worth.
https://adwords.google.com/select/TrafficEstimatorSandbox
PS: This article offers more background on why search is so powerful
http://training.seobook.com/why-search-such-powerful-marketing-channel
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