Brief About These Sites:
Twitter: It a new microblogging platform that take blogging to a new level. Idea behind twitter is to post 2 liners that says " What are you doing" . Since it a microblogging platform it enables you to stay connected anywhere & everywhere. A person can post messages from his desktop or from his mobile device. It enables people to suscribe to message feeds that helps them to recieve updates anywhere.
Stumbleupon : Stumbleupon is a bookmarking cum social networking site that enable you to make friends & communities. Unique feature about stumbleupon is that it enables you to bookmark a site and share a web page with friends that becomes instant source for traffic.
Linkedin : Linkedin is a professional social networking site that enables people from different professions to come together & share information. It can become important source for making business contacts that can help in getting business and at the same time generate traffic.
These sites can be important source of generating relevant traffic since the people in your friends list are the people who share the same interests.
Unlike ppc where you pay for each & every click SMO provides free, instant & relevant traffic. It is a time building task as building communities take time & you have to be an expert in your field to provide unique content that is useful for users. Once it is done SMO is a useful source for generating traffic.
In SEO you have fixed no. of searches for a particular keyword beyond which a site cannot be optimized hence traffic become saturated but in Social Media Optimization it is unlimited as you can make unlimited no. of contacts so the potential is huge.
PPC campaigns are cost consuming & they basically focus on conversions & instant traffic, Whereas SEO is a long term approach, time consuming but provides free but limited no of traffic. SMO initially is time building task but provides free & instant traffic & is used for branding purpose.
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