2. Too high keyword repetition (keyword stuffing) may get you the OOP. Overuse of H1 tags has been mentioned. Meta-tag stuffing.
3. Don't link to link farms, also, don't forget to check the Google status of EVERYONE you link to periodically. A site may go "bad", and you can end up being penalized
4. Targeting too many unrelated keywords on a page, which would detract from theming, and reduce the importance of your REALLY important keywords.
5. Most SE spiders can't read Flash content Provide an HTML alternative, or experience lower SERP positioning.
- Never use Hidden Text
- Do not create doorway/gateway pages.
8. Do not use phrases that have been associated and correlated with known spamming techniques, or you will be penalized.
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