Best ON-Page SEO Practices - SEO FIRM DELHI

There are "over 200 SEO factors" that Google uses to rank pages in the Google search results (SERPs).

Here is the speculation - educated guesses by SEO webmasters on top webmaster forums. Should you wish to achieve a high ranking, the various confirmed and suspected on-page optimization practices are listed below.

Best ON-Page SEO Practices	Brief Note
Keyword in URL	First word is best, second is second best, etc.
Keyword in Domain name	Same as in page-name-with-hyphens
Keyword in Title tag	Keyword in Title tag – Important keyword close to beginning. Title tag should be approximately 60 - 90 characters.
Keyword in Description tag	Shows theme - approximately 200 chars. Keyword in Description tag – Important keyword close to beginning.
Keyword in Keyword tag	Shows theme - approximately 200 chars. Every word in this tag MUST appear somewhere in the body text. If not, it can be penalized for irrelevance. No single word should be repeated since it might be considered spam. Google purportedly no longer uses this tag, but others do.
Keyword density in body text	3 - 7% - (all keywords/total words)
Keyword in H1, H2 and H3	Use keywords as Header tags wherever possible
Keyword font size	"Strong is treated the same as bold, italic is treated the same as emphasis" . . . Matt Cutts July 2006
Keyword phrase order	Does word order in the page match word order in the query? Try to anticipate query, and match word order.
Keyword prominence (how early in page/tag)	Can be important at top of page, in bold and in large font.
Keyword in alt text	Should describe graphic - Do NOT fill with spam
Keyword in links to site pages (anchor text)	Use keywords as anchor text for linking site pages
All Internal links valid?	Validate all links to all pages on site.
Efficient – tree-like structure	TRY FOR two clicks to any page - no page deeper than 4 clicks
Intra-site linking	Appropriate links between lower-level pages
Linking external pages	Google patent - Link only to good sites. Do not link to link farms. CAREFUL - Links can and do go bad, resulting in site demotion. Unfortunately, you must devote the time necessary to police your outgoing links - they are your responsibility.
Outgoing link Anchor Text	Google patent - Should be on topic, descriptive
Less than 100 links out total	Google says limit to 100,
Domain Name Extension Top Level Domain - TLD	.gov sites seem to be the highest status .edu sites seem to be given a high status .org sites seem to be given a high status .com sites excel in encompassing all the spam/ crud sites, resulting in the need for the highest scrutiny/ action by Google.
File Size	Try not to exceed 100K page size. Smaller files are preferred <40k.>
Hyphens in URL	Preferred method for indicating a space, where there can be no actual space One or two= excellent for separating keywords (i.e., pet-smart, pets-mart) Four or more= BAD, starts to look spammy Ten = Spammer for sure, demotion probable?
Freshness of Pages	Google patent - Changes over time Newer the better - if news, retail or auction! Google likes fresh pages.
Freshness - Amount of Content Change	New pages - Ratio of old pages to new pages
Freshness of Links	Google patent - May be good or bad Excellent for high-trust sites May not be so good for newer, low-trust sites
Frequency of Updates	Frequent updates = frequent spidering = newer cache
Page Theming	Exhibit page theme carries greater weightage over general consistency
Keyword stemming	Use natural variations. Example - Stem, stems, stemmed, stemmer, stemming, stemmist, stemification
URL length	Keep it minimized - use somewhat less than the 2,000 characters allowed by IE - less than 100 is good, less is even better
Site Size - Google likes big sites	Larger sites are presumed to be better funded, better organized, better constructed, and therefore better sites. Google likes LARGE sites, for various reasons, not all positive. This has resulted in the advent of machine-generated 10,000-page spam sites - size for the sake of size. Google has caught on and dumped millions of pages, or made them supplemental.
Site Age	Google patent - Old is best. Old is Golden.
Age of page vs. age of site	Age of page vs. age of other pages on site Newer pages on an older site will get faster recognition.