As discussed earlier in this series, SEO has moved beyond being a mechanical process to being something that is far more social and subjective. While some tools focus on misinforming the user into thinking that there is a secret keyword density ratio to target (or some other bunk), the truth is you need to build organic links to help make your site compete. No amount of raw analysis and number crunching is going to make good links automatically appear.
Tools do have some value...they can help you save time while researching
- how strong competing sites (and pages) are based on their link profile and site age
- how much search traffic each site gets (based on value and volume)
- where a page ranks in the search results
- what the on page optimization for a page looks like
- the relative values of different keywords
A recent SEO tool sales letters exclaimed "Long gone are the days of clunky, standalone, research tools." And in writing that, they are correct. Rather than paying to download some clunky desktop software, we thought that you should be able to have access to the best SEO tools at your fingertips - free of charge.
Posts
No comments:
Post a Comment