Google have confirmed that gambling affiliates and comparison websites will now be able to bid on such terms as bingo, casino, poker etc.
In fact, this update has been in place from Jan 15th onwards.
This news means that gambling-related websites that are not registered with the Gaming Association are now free to bid. Back in November, 2008 Google made the decision to allow advertisers that were registered to start bidding, this latest move means it’s likely you’ll see an influx of advertiser’s competing for online gamblers also.
This is further evidence that Google are keen to get as much revenue out of this lucrative channel as possible.
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