It is harder to type in one language as compared to another. When we're searching for content in a specific language, it is often convenient to think in that language, but type in another, e.g., English. i.e. one can get the search results in different language that the language of the search term.
Google made this easier to do in Custom Search. They have enabled transliteration in Custom Search for a set of languages. This will make it easier to find news in Arabic, Indian news in Hindi, one's favourite Bollywood song lyrics, or local content in a bunch of other Indic languages - Kannada, Malayalam, Tamil and Telugu. Soon this feature will be enabled for other languages also.
Transliteration is available to use in your search box in the following languages:
· Arabic
· Hindi
· Kannada
· Malayalam
· Tamil
· Telugu
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